get your expert gene activated
From strategy to positioning we remove the biggest friction of all: authentic content creation that drives up engagement and sales
What is the Expert Gene
& why must it be activated if you want to stand out online
In other words...
Content creation is BORING!
I make it FUN!
Watch:
Give me 90 minutes and I’ll give you an entire month of content
STRATEGICALLY designed to build your brand and grow your sales
Fill out the form below to get started
We got a 10x increase in growth rate
Here's what's interesting we didn't get a 10x increase in quantity we got a 10x
increase in growth rate.
See how increasing his daily content output helped Alex build a 1.2M followers in 6 months.
~Alex Hormozi, an American entrepreneur and businessman
Work with the same person Google hires to train their own employees
Listen,
creating quality content in your own voice, in all formats and posting it consistently to build your reputation and business is something even the best struggle with.
We all feel guilty and ashamed when we see our competitors' posts and we haven't recorded one good video yet. There's just SO much to do!
Add to that the fact that so many business owners have no content plan in place, no strategy to follow, and not even a brand kit to start with... and you can see how you can gain the competitive edge with this special offer.
Since it's July it's only fitting that you claim your independence and freedom from content guilt!
And I want to help.
Fill out the application above you'll experience the peace of mind of working with professionals who understand how to support you in growing your brand.
Simple 3 step system
Results with minimal time investment on your part (who doens't love that?)
Activation Session
Authority & Conversions
What You Get
an entire month of content (videos, images, social posts) all strategically designed to build your brand and grow your sales
Strategy session
(30 min)
Because content without a strategy is just noise.
Activation Session
(30-60 min depending on the strategy)
We meet on Zoom, I make sure you look and sound your best.
We geek out for 60 minutes, have fun talking about the things you're passionate about.. that are specifically related to the strategy we initially discussed.
And you're done.
Entire month of strategic content
to build your reputation, visibility and authority.. And drive traffic to your offer (nothing generic about that)
In all formats
video (long and wide), audio, images, text (depending on the strategy)
On all your platforms
YouTube, IG, FB, Twitter, LinkedIn, tiktok (depending on the strategy)
Scheduled and posted
for you twice a day (depending on the strategy)
Who is it for?
This offer is perfect for a real expert. In other words - you know your shit.
You have value to add and you want to become best known
You'll inevitably have people reach out to you after they get so much consistent value from you... You might get referrals and word of mouth is going to start working for you.
Whether you're selling a service, a product, coaching or a course....
You will benefit the most if you have an offer and know how to close a sale (either on a call or through a proven system)
“I really love the way you draw experts out of their shell and capture the energy of a two-person conversation, then present it as the expert talking directly with the audience.”
Don’t just tell, Show me!
Gaby Sundra was launching her Va Va Vows workshop and needed content around the offer to attract people into her funnel and website.
Gaby has a very unique branding style that combines 3 different fonts in a very specific layout, which required much of her time to adjust and approve.
From one Activation Session Gaby received over 33 brand assets created in her own voice and true to her style.
Short videos
For IG, TickTok, LinkedIn, YouTube, Facebook...
Audiograms
For IG, TickTok, LinkedIn, YouTube, Facebook...
Image quotes
Reflecting your brand
Social posts
We make it easy by attaching each post to its image in your Canva.
You'll approve or ask for corrections in the comment itself.
Click image to enlarge and read the post.
Birgit Camp is an extremely busy expert who's helping Fortune 100 CEOs put out fires and ensure they don't make hiring and firing mistakes that can cost them millions.
So busy that she only has time for a quick 15 min. podcast a week.
We worked together to discover who her audience follows, what topics they're interested in and who should she align herself with, and within 24 hours she had 2 weeks full of unique assets in her brand and voice: Birgit uses Red for No-No's, and Blue for specialized advice.
Short videos
For IG, TickTok, LinkedIn, YouTube, Facebook...
Youtube thumbnails
Audiograms
For IG, TickTok, LinkedIn, YouTube, Facebook...
Image quotes
Reflecting your brand
Social posts
We make it easy by attaching each post to its image in your Canva.
You'll approve or ask for corrections in the comment itself.
Click image to enlarge and read the post.
Results:
In addition to increased engagement and visibility, Birgit's audience was reaching out to her directly.
Click image to enlarge and read the post.
Reut Shpigler launched her healthy bakery and needed to educate her followers that eating her bread helps them lose weight (indeed). She's a local business in Los Angeles catering to the affluent and health conscience individuals.
Most of her business is done through referrals, word of mouth and Instagram DMs. And so that's what we focused our efforts on.
This is Reut's first time talking about her business in front of the camera. We think she did great!
Short videos
For IG and Facebook...
Image quotes
Reflecting your brand
Results:
Increased engagement and visibility
Click image to enlarge and read the post.
What they say
Before working with Yifat I didn't know how to strategically build my online presence. I was simply posting links to my podcast, but nothing beyond that.
In a quick 30 minute conversation she's able to Activate My Expert Gene and bring out my genius in a way that is authentic, unique and completely me.
I sit down to an invigorating conversation and 24-48 hours later I have 2 weeks full of social assets in all formats (video, images, social posts).
Her system makes it easy to stay consistent, be relevant and visible without the immense time investment that busy experts like me just don't have.
I’d much rather be on a call like this
She’s like nobody else out there
You got it out of me!
I’ve been doing IG Live. But you made it that much easier
I’m Really Honored To Know You.
“She cares more about helping and delivering than anybody I’ve ever been around”
Phillip Stutts,
CEO of Win BIG Media
Your Questions answered
Can I do it myself?
Not really...
Aside from the fact that if you could, you would have done so already.. and you wouldn't be reading this...
The truth is that it's not natural to talk to a motionless camera. You may not know what to talk about... you may be too busy building your business... you may be great at what you do but not so great with the tech... and you may find the whole thing so boring that you keep postponing it.
It's nothing to be ashamed of. The most successful business owners have struggled with the same conflict for years.
You know how they solved it?
Not by themselves, I'd tell you that much.
They hired and trained the best, built teams around them and created systems.
But it didn't come cheap. To do it right you're looking at $100l-$120k before you even created one piece of content.
See for yourself:
Can I have my niece do it?
Say you knew exactly what needs to be done, what questions need to be asked, how to look and sound good on camera, what content should go into what platform, how often and in what format...
Say you knew how to write social posts, create curiosity and engagement...
How much time do you want to take away from building your business to spend training your niece, or that guy wondering in the office, or the kid next door... on all the nuances that go into positioning you as the Best Known expert out there?
Don't take it from me... take it from Gary Vee
Best known beats Best
It's not enough to be the best... if nobody knows you exist.
Take it from Grant Cardone:
What is the Expert Gene Activation?
Every expert out there has something I call "The Expert's Gene".
It's in their DNA to throw themselves into a topic and know everything there is to know about it.
They know it inside and out and they get so into it to the point that everyone around them is just tired of hearing about it.
People tell them to relax, to diversify. Many time they feel misunderstood, unheard and alone.
And so what happens?
That expert gene stays dormant and everything they put out there is vanilla (at best).
Even when they try to serve a big juicy steak it lacks the sizzle and they keep struggling to break through and shine like the big guys they see online.
But when that Expert Gene is activated, something magical happens - their brain enters a state of flow, their eyes light up, their energy shifts.
This happens when the expert is deeply engaged, feels heard, understood and truly enjoys the experience they're in.
When experts have their Expert Gene activated they turn into kind of a magnet that attracts people to them, make people want to share them and talk about them.
It's an addictive state to be in and it builds on itself - those who have their Expert gene activated seem to be succeeding and enjoying the process on a consistent basis.
Those who don't seem to struggle online barely moving the needle much, regardless of how hard they try.
Can I learn how to activate the Expert Gene?
Of course.
Those trained in the art of Expert Gene Activation are called CSI - Certified Strategic Interviewer.
This short 10 minute video will show you how you can get trained in the art of Expert Gene Activation
Can you train my team on this system?
Yes, of course.
See the little chat icon on the bottom right of the page? Click on it and let's see how I may be able to support you and your team.
How do you maintain my branding?
I work inside your Canva Pro, and use your own brand kit and fonts to maintain consistency.
If you don't have a brand kit yet, then we can discuss it during the strategy session and set one for you (usually included in the $1250 strategy and setup fees)
About Yifat Cohen
Meet Yifat (pronounced "ee-fah-t", the "Y" makes the long "e" sound like in Yvonne)
She is an entrepreneur that runs an engagement marketing business that helps entrepreneurs establish instant trust with their prospects. She's been in business for over 11 years, she does Krav Maga, loves geeky things, cooks spicy food, and is a traveler and adventurer, but also one who loves her sleep and strong coffee (which really doesn't go together, does it?).
One of the first 100 people to be invited to Google+, Yifat has built her entire brand with one show on one platform that most people didn't even care about.
Google hired Yifat and flew her around the world to train their own team and speak at their offices (which they hardly let a non-Googler do). She worked with the city of Austin, was featured on radio shows, big stages and live events... all because Yifat understands one thing:
In our overly connected world, we are starving for connection.
And when we provide that connection we are rewarded with referrals, loyalty and $$$.
Her clients have generated over $250,000 in 10 days from a dead list because of her Instant Trust strategy.
Others have made over $100,000 in that same span of time, while others saw 40% conversions and high ticket sales from cold audience.
Today Yifat provides that service to companies who have more leads than clients and helps them add an additional 10%-20% to their bottom line without paying for more leads.