Free book reveals

How podcast hosts make money

WITHOUT growing a huge audience or releasing hundreds of episodes

There Are Two Types Of Podcasters.

The first one is podcasting to build their own brand, their own name and visibility.

Their podcast revolves around their personality and that will be how they'll monetize it - through sponsorships, advertising and affiliates that resonate with their personality.

The other type got into podcasting because they truly enjoy being the one asking the questions. They love the real time engagement, the conversation and the interaction with the guest. They podcast for the joy of it even if they don't know how to monetize it.

If you're the second type who loves podcasting but feel that "you're not quit making it" or that "You can't afford it any more"

This free book is for you.

Download this free book to discover

How curious podcast hosts win in a saturated market

Creating a winning podcast is harder than ever.

It’s hard for new shows to find an audience.

According to Bloomberg.com "Every new show has a smaller audience than its predecessors."

While the overall audience for podcasting expands, the audience for individual new shows is shrinking across the board.

When loyalty hurts the new comers

Podcast listeners are loyal. They develop attachments to individual stations, shows and hosts. Listening to “The Daily” or Bill Simmons or Alex Cooper is comfort food for a lot of people.

They’d rather listen to their take on a subject, even if it isn’t good, than the savvy take of a newcomer.

Faced with an onslaught of new podcasts, people are retreating to the familiar.

Podcasting costs (a lot of) money.

Yes, it's about freedom, self-expression and creativity too

...but without a marketing budget behind you, you're looking at YEARS of slow growth till you finally hit a critical mass that makes sponsors and advertisers notice you.

Meanwhile, you have bills to pay. Mouths to feed and a ton of competition not just from the new arrivals but mostly from the old timers who had years to build up an audience, gather word of mouth and appear in search results.

So while you do have a message that needs to be heard, the reality of 2022 is simple:

it takes conscious effort and massive investments to have a big podcast today.

Being fully focused on this effort is going to be a full-time job. Which is on top of your already full-time job of making the podcast. And you may already have a full-time real job, too. That's a lot.

What if there’s another way?

A small group of podcasters are starting to make serious money without the usual requirements of growing a huge audience or releasing hundreds of episodes.