The World is Listening
Make a bigger impact, Change more lives, in just ONE hour a month.
But most don’t have the time, and struggle finding what to say.
Empowering You to Forge a Global Thought Leadership Presence:
We Streamline Content Creation to Just One Impactful Hour a Month, Removing Barriers and Amplifying Your Influence.
Imagine being recognized as the leading voice in your industry, inspiring others with your unique insights and shaping the future of business.
A torrent of eager ears leaning into your every word, eyes lit up by the glow of your wisdom.
Picture this –
your once whispered ideas now echo through conference halls, vibrate across the screen of thousands of devices, and spark lively debates in boardrooms.
Your name becomes synonymous with innovation and thought leadership.
You become the beacon of change, the lighthouse guiding the uncharted waters of an industry constantly in flux.
You’ve seen others stand atop this pinnacle of influence, their voices resonating across the spectrum of your industry.
You’ve heard their stories of success and felt a twinge of aspiration, a gnawing determination to climb those same heights.
Is it the cacophony of voices that drowns out your unique message?
Or is it the challenge of communicating your value proposition in a way that cuts through the clutter, makes hearts race, and minds tick?
The path to thought leadership is paved with relentless learning, bold risks, and an unwavering commitment to influence change.
It’s about more than just growing your client base or adding another feather to your cap.
Your journey is not about fading into the footnotes of irrelevance, but about writing the chapters of a story that resonates, inspires, and influences.
It’s about embracing the power of networking, becoming the entrepreneur you identify with, and leading the charge towards a future you’ve shaped.
You are not alone in this quest.
We are all driven by our desires and haunted by our fears.
But remember, it’s those who harness their fears to fuel their journey who truly leave a mark.
Let’s chat about transforming not just your career, but also your industry.
Because the world is waiting to hear your voice.
DESIGNED FOR REAL EXPERTS
Here’s a hard truth: time, or the lack of it, is often the nemesis of real, hard-working experts like you. And it stings.
You’re the ones out there in the trenches, yet your insights remain the world’s best-kept secret… all while spotlight-seekers churn out nonsensical videos on TikTok.
Honestly, it’s enough to make you want to shout from the rooftops. The world is falling for falsehoods, buying into ‘get rich quick’ dreams, and then spiraling into despair when the illusion crumbles. Ever felt that frustration?
Here’s the crux of the issue: being ‘Best Known’ often trumps being the best. How many times have you seen people opt for the well-known but inferior choice (Godaddy, anyone?) just because it’s the name they recognize?
Our friend Grant nails this issue – take a moment to watch his take:
I MADE IT MY MISSION
So, I’ve got a mission – to rescue real experts like you from the shadows of obscurity and catapult you to ‘Best Known’ status.
We’re not just talking buzzwords here, but genuine thought leadership.
Think of us as your brand construction crew. We’re laying the foundation with high-quality assets: snappy videos, captivating reels, eye-catching images, engaging social media posts, insightful blogs, and persuasive emails.
And the best part? We’re not just building; we’re also delivering. We’ll post for you twice a day, keeping your brand front and center.
No need to pack your suitcase or brush up your public speaking skills. You can forget about brainstorming topics or managing a team. All we need is a tiny sliver of your time – just one hour a month.
That’s right, just one hour a month to go from ‘best kept secret’ to the talk of the town.
So, are you ready to join the conversation?
To transform from the best kept secret to Best Known, all you have to do is
We apply these 3 steps to
Here’s a secret….. (SHHH!)
Yifat leads the way out of dilemmas as she blazes uncharted trails and improvises inventions until she gets them working.”
People often play down this part but it is THE most important part.
Without it you’re throwing spaghetti on the wall, hoping something would stick.
With it, you feel on point and you’re getting a faster ROI.
Expert Gene Activation Session
This is the most fun and addictive part of this entire system.
You don’t worry about cameras and tech and settings and none of that stuff.
You remove the guess game of – what should I talk about next.
Instead you meet with an expert gene activator and lose track of time as you’re geeking out about your expertise.
Your Expert Gene Activator (or CSI as they’re known in the backrooms of elite masterminds) is aware of your strategy and goals and is a master at leading the conversation to hit those marks.
Step 3: Asset creation
This step takes none of your time (Hallelujah!)
Your CSI takes your conversation and turns it into brand building assets in your own voice.
They maintain the look and feel of your brand, create image quotes, videos, shorts, social posts, blog posts and even emails… all following the strategy and plan you concurred in step 1.
They even schedule and post it for you!
Welcome to a new paradigm
Yifat has the pleasure of working with the top experts and best known in their markets
Before working with Yifat I didn’t know how to strategically build my online presence. I was simply posting links to my podcast, but nothing beyond that.
In a quick 30 minute conversation she’s able to Activate My Expert Gene and bring out my genius in a way that is authentic, unique and completely me.
I sit down to an invigorating conversation and 24-48 hours later I have 2 weeks full of social assets in all formats (video, images, social posts).
Her System Makes It Easy To Stay Consistent, Be Relevant And Visible Without The Immense Time Investment That Busy Experts Like Me Just Don’t Have.
I Really Love The Way You Draw Experts Out Of Their Shell And Capture The Energy Of A Two-Person Conversation, Then Present It As The Expert Talking Directly With The Audience.
This has been really helpful rather than acting or feeling I have to do a certain thing and hit certain points and talk about certain things I’m able to get out of my head.
It’s more natural... understanding the flow of train of thought and just having a discussion.
It‘s not playing a part it’s just me being me.
“She cares more about helping and delivering than anybody I’ve ever been around”
CEO of Win BIG Media
Can I do it myself?
Aside from the fact that if you could, you would have done so already.. and you wouldn’t be reading this…
The truth is that it’s not natural to talk to a motionless camera. You may not know what to talk about… you may be too busy building your business… you may be great at what you do but not so great with the tech… and you may find the whole thing so boring that you keep postponing it.
It’s nothing to be ashamed of. The most successful business owners have struggled with the same conflict for years.
You know how they solved it?
Not by themselves, I’d tell you that much.
They hired and trained the best, built teams around them and created systems.
But it didn’t come cheap. To do it right you’re looking at $100l-$120k before you even created one piece of content.
See for yourself:
Can I have my niece do it?
Say you knew exactly what needs to be done, what questions need to be asked, how to look and sound good on camera, what content should go into what platform, how often and in what format…
Say you knew how to write social posts, create curiosity and engagement…
How much time do you want to take away from building your business to spend training your niece, or that guy wondering in the office, or the kid next door… on all the nuances that go into positioning you as the Best Known expert out there?
Don’t take it from me… take it from Gary Vee
Best known beats Best
It’s not enough to be the best… if nobody knows you exist.
Take it from Grant Cardone:
What is the Expert Gene Activation?
Every expert out there has something I call “The Expert’s Gene”.
It’s in their DNA to throw themselves into a topic and know everything there is to know about it.
They know it inside and out and they get so into it to the point that everyone around them is just tired of hearing about it.
People tell them to relax, to diversify. Many time they feel misunderstood, unheard and alone.
And so what happens?
That expert gene stays dormant and everything they put out there is vanilla (at best).
Even when they try to serve a big juicy steak it lacks the sizzle and they keep struggling to break through and shine like the big guys they see online.
But when that Expert Gene is activated, something magical happens – their brain enters a state of flow, their eyes light up, their energy shifts.
This happens when the expert is deeply engaged, feels heard, understood and truly enjoys the experience they’re in.
When experts have their Expert Gene activated they turn into kind of a magnet that attracts people to them, make people want to share them and talk about them.
It’s an addictive state to be in and it builds on itself – those who have their Expert gene activated seem to be succeeding and enjoying the process on a consistent basis.
Those who don’t seem to struggle online barely moving the needle much, regardless of how hard they try.
Can I learn how to activate the Expert Gene?
Those trained in the art of Expert Gene Activation are called CSI – Certified Strategic Interviewer.
This short 10 minute video will show you how you can get trained in the art of Expert Gene Activation
Can you train my team on this system?
Yes, of course.
See the little chat icon on the bottom right of the page? Click on it and let’s see how I may be able to support you and your team.
How do you maintain my branding?
I work inside your Canva Pro, and use your own brand kit and fonts to maintain consistency.
If you don’t have a brand kit yet, then we can discuss it during the strategy session and set one for you (usually included in the $1250 strategy and setup fees)
Yifat Cohen’s “Expert Gene Activation” system is legendary. She has helped 6, 7, and 8 figure experts make hundreds of thousands of dollars in as little as 10 days using her unique engagement framework.
Google hired Yifat and flew her around the world to train their own team and speak at their offices (which they hardly let a non-Googler do). She worked with the city of Austin, was featured on radio shows, big stages and live events… all because Yifat understands one thing:
In our overly connected world, we are starving for connection.
And when we provide that connection we are rewarded with referrals, loyalty, and $$$.
Her clients have generated over $250,000 in 10 days from a dead list because of her Instant Trust strategy.
Others have made over $100,000 in that same span of time, while others saw 40% conversions and high ticket sales from cold audience.
Today, Yifat helps Experts activate their Expert Gene to grow their authority and business through authentic content in just 2 hours a month.